Customer Experience and Strategic Growth Initiatives

Regardless of the age or size of your retail business, profitable revenue growth likely appears at the top of the list of strategic objectives for the executive team each year. SD Retail continually partners with retail organizations to identify growth opportunities and execution requirements in customer experience enhancement, channel (on-line, catalogue, store-within-store, stand-alone) and geographical expansion, and new concept launch. Within any concept, SD Retail assists retailers increase conversion rates, basket size, units per transaction, frequency and overall experience. We lead our clients successfully through the complexities of licensing arrangements as a growth vehicle.

Typical Results Include:

Successful launch of on-line, catalogue and brick-and-mortar new retail concepts
Development of new store-within-store approach driving significant increase in department sales
Introduced and expanded web and catalogue operations to complement existing store portfolio
Successful leadership transformation and team integration of acquired retail entity
Successfully expanded chains and brands internationally
Increased conversion rates by 15 – 30% customer experience

Our teams will work with you to create or refine your growth objectives and drive the appropriate, integrated strategy that aligns shareholder objectives with desired customer experience to drive organic growth of your company.

Whether the path to continued retail success involves expanding, refining or revitalizing

An existing platform or bringing a new line or concept to the market, SD Retail has delivered success for retailers facing the same challenges you face as you look to grow. Our teams work with you to create or refine your growth strategies and provide the expertise to model and implement potential solutions. True to our commitment to fully realized, sustainable ROI and implementation, we have proven methodologies to model and test critical drivers of successful growth and build to launch and roll-out.

Some of the related questions our teams help answer:

How will we translate our brand or new concept to a profitable, scalable retail operation?
How do I determine what actions to take on a new concept project? What should the ROI for this type of project be?
How do I test a new concept properly to provide adequate “shakedown” before going live?
How do I integrate a new concept to my existing systems, supply chain and sourcing areas to prevent redundancies that drive unnecessary costs into the new concept?
Which elements of the customer experience drive conversion and transaction size? How do we make these drivers actionable?
What are the sales floor behaviors and in-store visual elements that drive sales?
How do I best execute to unlock the value across our multiple channels?

Recent Successes:

SD Retail partnered with one of the world’s most successful sports leagues to develop an interactive retail flagship in the heart of New York’s Fifth Avenue shopping district. Roles included leading the operational execution within the concept store and guiding management through critical process and technology decisions. Areas of focus included store operations, merchandising, distribution, headquarters support, and grand opening planning. The store launch exceeded all financial objectives.

Our team was engaged by the entertainment network to assist with the creation and launch of an innovative retail environment to compliment and promote the network brand(s). SD Retail led the strategy and concept development including store, interactive area and tours. The team directed every aspect of development including operational and technical processes/systems while partnering with network as the operator of the store through launch. The engagement resulted in a successful opening which exceeded all financial objectives.

Our consultants partnered with a private equity investor with majority ownership in an innovative retail concept to refine the business model, tighten operational processes, optimize working capital and strike creative deals with top shelf designers to ensure a unique assortment and customer experience. The concept takes a fresh approach to store within store designer/couture boutiques by providing multiple entrances to areas of distinct product and brand identity, in a high energy setting with a bar/restaurant and salon to compliment the luxury and contemporary experience. SD Retail provided dramatic improvements in operational efficiency, working capital and profitability.

SD Retail partnered with one of the world’s most successful new children’s retail and entertainment concept launches in recent history. SD Retail’s consultants partnered with the concept visionary to translate the vision of the concept into a sound operational execution model to ensure successful opening and achievement of desired financial results and customer experience. Results successfully exceed all expectations.

SD Retail led strategy, development and launch of the high-fashion, teen apparel line and retail concept in the US market from the Russian retail base. The project included hands-on development in strategy; organizational development; store, ecommerce and corporate systems; real estate; marketing; branding; planning and allocation; product development; merchandising; supply chain; logistics/import; operations; building and maintaining the detailed project financial model; and HR. SD Retail led project management effort for coordination of over 25 companies in all areas of the business for launch within 10 months of project start. Team held interim roles for client throughout project and drove efforts to build and onboard the US organization from the ground up.

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